Landing pages are pages you specifically set up as a high engagement entry point into your website; the idea being to maximise your opportunity to convert a visit into a business lead or product sale; therefore its important that such pages are monitored at all times.
Normally, the focus tends to be around offsite SEO as the major ‘lever’ to spend money on to improve your search presence, for instance by spending money in link building and social media exposure. Trouble is offsite SEO is a ‘force multiplier’ of onsite SEO, Read More
Your business website faces many online competitors, keeping track of what they are doing can be a time consuming, difficult and expensive task. The Website Checker has built in support to track changes on their websites in an effective and easy to use way. It’s Read More
Listed below are the top 5 mistakes that people make on AdWords that leads to higher costs per click, they can be easily addressed with a bit of analysis and planning. 1. Conversion Tracking Most often, the data collated through conversion tracking is misleading because Read More
Google Analytics has a metric called “average session duration.” Other web analytics software packages have similar measures. They track how long visitors spend on your website in minutes and seconds. But why does time spent on your website matter? It’s a measure of engagement. Longer Read More
“We say we’re a visual discovery tool,” said Zoë Pearson, marketing manager at Pinterest at a Social Media Week London speaker session. Source: Brand Republic Technology Follow @webcheckaykira
“Our content marketing success is not defined by the height of our peaks…it’s defined by the depth of our valleys.” – Andrew Davis Andrew Davis the author of “Brandscaping: Unleashing the Power of Partnerships” has such an infectious energy that it is impossible not to Read More
“For those of you that think comedy won’t work for your brand, ask yourself: will it work for your customers?” – Tim Washer Most the time, if you ask a group of people “do you like to laugh?” 100% of your audience will Read More
Posted by SarahGurbach “We need more content.”– Every brand ever, at some point in the history of their company Having worked as a digital consultant over the past few years, I have been exposed to a good amount of brands in various industries. Some had Read More
Take full control over the quality of your website The quality of your website has a direct impact on whether people will use it or not, a badly put together website that is slow to use or just appears wrong will do you no favours. Read More