Landing pages are pages you specifically set up as a high engagement entry point into your website; the idea being to maximise your opportunity to convert a visit into a business lead or product sale; therefore its important that such pages are monitored at all times.
Google Analytics has a metric called “average session duration.” Other web analytics software packages have similar measures. They track how long visitors spend on your website in minutes and seconds. But why does time spent on your website matter? It’s a measure of engagement. Longer Read More