Checking your website SEO is important, but do you know its only part of the mix in making a website successful online? What about other factors like performance, mobile support, security and branding? Well help is at hand in the form of the Website Checker Read More
Looking for a website designer and not sure if they are a winner or not? Finding it difficult to work out who is actually good at doing websites? Have you been burnt in the past with a dodgy designer and want to stop it happening Read More
In order for your website to be successful online, you need to know if your SEO is actually working or not. This can be quite difficult to assess yourself as your SEO quality depends on lots of different factors, such as: Keyword usage – Are Read More
Landing pages are pages you specifically set up as a high engagement entry point into your website; the idea being to maximise your opportunity to convert a visit into a business lead or product sale; therefore its important that such pages are monitored at all times.
Google has recently made changes that rank mobile friendly sites above those that are not mobile friendly, when searching from a smartphone. Now this makes a lot of sense, but may be very disrupting to marketing efforts… If your website has not already adjusted to this Read More
Normally, the focus tends to be around offsite SEO as the major ‘lever’ to spend money on to improve your search presence, for instance by spending money in link building and social media exposure. Trouble is offsite SEO is a ‘force multiplier’ of onsite SEO, Read More
Nothing signals quicker to a search engine that a website is old and not maintained than a blog full of ‘old’ posts. It can come as somewhat of a surprise but Google and other search engines have been shown to place a lot of weight Read More
When optimising for Search Engines, we tend to focus on Google, as they have the biggest share of the online searches (over 60%). Although that been said, that still leaves some 30% for other search engines, or rather 3 out of 10 searches occur using Read More
“Our content marketing success is not defined by the height of our peaks…it’s defined by the depth of our valleys.” – Andrew Davis Andrew Davis the author of “Brandscaping: Unleashing the Power of Partnerships” has such an infectious energy that it is impossible not to Read More
The demand for consistent content creation has forced many marketers to take shortcuts. Shortcuts may enable you to get to an outcome faster, but it is often a worse outcome. Using shortcuts to create more content faster can help you to achieve more volume, but at some Read More
Posted by kristihines How do you use keywords? If you’re only using them to optimize your website for search, then you’re missing out on many ways to get visibility amongst your target audience. In this post, I’m going to share with you the best ways Read More
“For those of you that think comedy won’t work for your brand, ask yourself: will it work for your customers?” – Tim Washer Most the time, if you ask a group of people “do you like to laugh?” 100% of your audience will Read More
Posted by SarahGurbach “We need more content.”– Every brand ever, at some point in the history of their company Having worked as a digital consultant over the past few years, I have been exposed to a good amount of brands in various industries. Some had Read More
Posted by randfish Through experimentation and analysis of patents that Google has submitted, we’ve come to know some interesting things about what the engine values. In today’s Whiteboard Friday, Rand covers some of what Google likely learns from certain user behavior, specifically queries, CTR, and Read More
Posted by anthonydnelson This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Over Read More