Normally, the focus tends to be around offsite SEO as the major ‘lever’ to spend money on to improve your search presence, for instance by spending money in link building and social media exposure. Trouble is offsite SEO is a ‘force multiplier’ of onsite SEO, Read More
Nothing signals quicker to a search engine that a website is old and not maintained than a blog full of ‘old’ posts. It can come as somewhat of a surprise but Google and other search engines have been shown to place a lot of weight Read More
When optimising for Search Engines, we tend to focus on Google, as they have the biggest share of the online searches (over 60%). Although that been said, that still leaves some 30% for other search engines, or rather 3 out of 10 searches occur using Read More
Your business website faces many online competitors, keeping track of what they are doing can be a time consuming, difficult and expensive task. The Website Checker has built in support to track changes on their websites in an effective and easy to use way. It’s Read More
To help people make more effective use of the Website Reports as part of their workflow, say advising your website developers on what to focus on first, we have just added in the ability to add text notes to each test if you so wish. Read More
Just a short post for those of you pulling your hair out on why the session cookie doesn’t appear to get passed along on your AJAX requests, especially concerning the latest browsers running on Windows 10. I noticed this when the new Notes feature was Read More
Working on a website goes easier when you can keep notes and make comments right where you need them. To this end we have added in support to allow text notes to be kept per website, making it easy to keep track of: Contact details Read More
Listed below are the top 5 mistakes that people make on AdWords that leads to higher costs per click, they can be easily addressed with a bit of analysis and planning. 1. Conversion Tracking Most often, the data collated through conversion tracking is misleading because Read More
Google Analytics has a metric called “average session duration.” Other web analytics software packages have similar measures. They track how long visitors spend on your website in minutes and seconds. But why does time spent on your website matter? It’s a measure of engagement. Longer Read More
Usually when developing a website (either bespoke or using a theme or template) it’s often a rather subjective process, in that you are trying to understand the expectations of the client; who in turn has a very limited understanding of what you are actually doing. Read More
“We say we’re a visual discovery tool,” said Zoë Pearson, marketing manager at Pinterest at a Social Media Week London speaker session. Source: Brand Republic Technology Follow @webcheckaykira
Tariq Slim, head of telco and tech at Twitter UK, took to the stage at Social Media Week London to discuss how mobile is transforming communication, content and consumption, and explain how brands can harness the increasing power of mobile devices when publishing content via Read More
Sysomos, the Toronto-based social media analytics company, put the spotlight on the power of social networks to connect with online audiences at Social Media Week London. Source: Brand Republic Technology Follow @webcheckaykira
“Our content marketing success is not defined by the height of our peaks…it’s defined by the depth of our valleys.” – Andrew Davis Andrew Davis the author of “Brandscaping: Unleashing the Power of Partnerships” has such an infectious energy that it is impossible not to Read More
The demand for consistent content creation has forced many marketers to take shortcuts. Shortcuts may enable you to get to an outcome faster, but it is often a worse outcome. Using shortcuts to create more content faster can help you to achieve more volume, but at some Read More